The Distance a golf ball covers is directly proportional to the energy “lost” at impact.

Even with a perfect impact, there is a great deal of energy lost in the collision between the driver and golf ball. The governing bodies of golf - USGA and R&A - have developed strict limits on this critical parameter in the development of drivers.

DnA Technology allows us to produce drivers that are tuned to the maximum legal limit by effectively minimizing “lost energy.”